4K titles on iTunes can only be streamed, not downloaded

Saturday, 23 Sep, 2017

Apple TV is the company's video-streaming box and Apple TV 4K is an upgrade over the previous generation of the device.

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Apple announced the arrival of more 4K content to iTunes when it introduced the new Apple TV 4K last week. By adding support for 4K content, Apple joins competitors such as Roku in offering super-high definition quality for shows and films. Amazon Prime will also be bringing its 4K HDR content for the new streaming box later this year.

Apple, however, has confirmed to The Verge, as well as other publications, that Dolby Atmos support is coming to the Apple TV 4K in the future, though a timeline for the features release was not revealed. However, those who purchase the new set-top box will be limited in how they can enjoy 4K titles. Apple allows you to download a rental on one device and stream it on another: for example, you could rent something to watch on a flight and download a copy to your iPhone 8, then switch over to streaming the remainder to your Apple TV when you get home. For connections with slower speeds, Apple will downsize the quality of the content. Ultimately, CNET viewed the new Apple TV as combining "peak picture with a high-end feel nothing else can match, but it costs too much for most people". And despite its negative sentiment regarding its price, Time said the new Apple TV 4K is flawless for "Apple fans willing to pay a premium for convenience". Powered by Apple A10X processor, the Apple TV 4K is priced at Rs 15,900 for 32GB and Rs 17,900 for the 64GB variant.