FDA warns liquid nicotine packets resemble juice boxes, candy

Wednesday, 02 May, 2018

Pictures from the FDA show how some liquid nicotine products look mightily similar to products kids enjoy; like juice boxes, cookies and even whipped cream.

The packaging resembles that of products such as juice boxes, candy or cookies, the U.S. Food and Drug Administration and the Federal Trade Commission said on Tuesday, and sent warning letters sent to manufacturers, distributors and retailers.

Between January 2012 and April 2017, 8,269 toxic exposures among young children linked to e-cigarette liquid were reported to poison control centers in the US, researchers reported last week.

According to the FDA, e-liquids are unsafe for children and can cause severe reactions including seizures, coma or even death in young children.

Also ask family members, house guests, and other visitors who vape to keep bags or coats that hold e-cigarettes or e-liquids up and away and out of reach and sight of children and pets.

The e-cigarettes targeted had labeling and/or advertising that looked like kid-friendly food products, such as juice boxes, candy or cookies, some including cartoon images.

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The companies have 15 days to respond to the FDA.

"It is easy to see how a child could confuse these e-liquid products for something they believe they've consumed before - like a juice box", said FDA Commissioner Scott Gottlieb. If a kid mistakes vaping liquid for something like a juice box, it could "result in serious harm or even death".

"Protecting young children from unwarranted health and safety risks is one of our highest priorities", said Acting FTC Chairman Maureen Ohlhausen. "Nicotine is highly toxic, and these letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable". Another, "Twirly Pop", "not only resembles a Unicorn Pop lollipop but is shipped with one", the FDA said.

The FDA has warned that injunctions or product seizures may follow for any of the companies that don't sufficiently follow through.

E-Cigarette packages that look like candies prompted warnings from USA officials, who are intensifying their crackdown on e-cigarette products that they say are geared to entice children.