Whole Foods Deals to Expect on Amazon Prime Day 2018

Thursday, 12 Jul, 2018

Amazon bought Whole Foods in 2017 for $13.7 billion, and has steadily been synergizing the brands.

To take advantage of the discounts offered on Amazon Prime Day, you must be a Prime member and that costs money - £79 a year in the United Kingdom or $119 a year in the US. And, with the company's acquisition of Whole Foods in June of a year ago, Prime Day deals will also include Whole Foods-related shopping perks, bringing the online event into the brick and mortar realm.

The bolstered backend logistics will help the company when it launches its 36-hour-long global sale exclusively for its "Prime" members on July 16. But if you don't want to pay the per month charge to hang on to your membership, just cancel before the end of the free 30-day period. Amazon's self-created holiday touting deals on everything from baby food to Alexa-enabled faucets, promises to be bigger and better - and more of a money grab - than ever before.

Prime Day is Amazon's own version of Black Friday, and one of the biggest sale events in India.

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For the parents out there, expect 30 percent off these products and more. However, some of the "discounts" are artificial, so shop discerningly - not impulsively. Also, the users who will be making the payment with Amazon wallet will also get a 10% cashback on the deals. Amazon Prime yearly subscription is now $119, with benefits including free and faster delivery times, access to Amazon's streaming services, and Prime-specific discounts. Walmart discounted the Google Home device (not available on Amazon) by 25 percent.

The event seems to expand every year, both in terms of the number of items that get their prices slashed and the duration of the discounts themselves. Department stores like Macy's (M) offered customers an extra 25 percent off purchases for the week (and free shipping on Prime Day). Free trials of Amazon Prime are available for new subscribers. In April, Amazon also upped the cost of a Prime membership, from $100 to $120. A May Yahoo Finance survey of 7,000 Prime members found that about half of the Prime member respondents planned to drop the service.

Other events are taking place in London, Tokyo, and Milan over the weekend, in advance of Prime Day on Monday, July 16.

Melody Hahm is a senior writer at Yahoo Finance, covering entrepreneurship, technology and real estate.