Big Mac turns 50, McDonald's marks anniversary with 'MacCoin'

Tuesday, 31 Jul, 2018

"The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us", Easterbrook said.

The MacCoin, which was unveiled on Sunday by the fast food giant, will be available to customers in 14,000 participating stores in the USA and can be cashed in for one free Big Mac.

And what's the coin good for?

Then, from August 3 through the end of the year, diners can redeem each coin for one free Big Mac.

The hope is that the 50,000 coins up for grabs in Canada, and another 6,150,000 in 49 more countries around the globe, will begin to circulate quickly and be seen as one of the QSR's biggest global PR activations to date, adds Grachnik.

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In 1986, The Economist started using the Big Mac Index as a way of measuring the purchasing power of worldwide currency. 'They use it to this day, ' Easterbrook said. "Why not have some fun with it?"

McDonald's should have enough money by now to start their own currency.

Fifty years after the birth of the Big Mac in western Pennsylvania, the "Golden Arches" is celebrating the double-decker burger's golden anniversary in a big way. This global connectivity of the Big Mac inspired the creation of the MacCoin. Its Big Mac sculpture is 14 feet tall and 12 feet in diameter. But McDonald's still hasn't changed its burger.

One way you can get them is to by entering the #BigMac50 contest on Twitter @McDonaldsCanada, from August 2nd until August 8th and sharing why they love the Big Mac.

According to a press release, the MacCoin, accepted in 57 countries, will be available in "five designs celebrating the five decades of the Big Mac" and it "will have a globally accepted value drawing inspiration from the Big Mac Index - the burger is so ubiquitous that The Economist even uses it to measure global purchasing power".