United States bike manufacturer Harley-Davidson, known for high-end motorcycles that enjoy cult status, is now planning to build small and mid-sized (250-500 cc) motorcycles to promote their brand to young buyers in emerging markets such as India and China.
These motorcycles will span across three different product spaces and four displacements, including an all-new adventure tourer, called the Harley-Davidson Pan America 1250, a 1250 Custom and smaller 975cc Streetfighter, all of which are slated to launch in 2020.
The company also plans an electric range by launching its first such motorcycle LiveWire next year.
"The company believes its accelerated strategy is in line with and reinforces its objectives to drive revenue growth and expand operating margins", it said.
For growing markets in Asia and India, Harley is planning new small-displacement (250 to 500 cc) motorcycles through an alliance with an Asian manufacturer.
"The bold actions we are announcing today leverage Harley-Davidson's vast capabilities and competitive firepower - our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network", said Matt Levatich, president and chief executive officer, Harley-Davidson Inc.
Ambiguous comments from homeland chief on election meddling
Nielsen said she had not seen any evidence that Russian hackers' intentions were "to favor a particular political party". Ted Deutch , D-Boca Raton, said Friday that President Donald Trump's homeland security secretary should resign.
Action needed to treat millions infected with viral hepatitis
If the liver is grossly damaged and is unable to perform its work, it may have to be replaced by a liver transplantation. And as reported by World Hepatitis Alliance (WHA), hepatitis is known to cause two in every three liver cancer deaths.
Rangers Trading Cole Hamels To Cubs
Hamels is 1-3 in his last five starts, allowing 25 earned runs in 22 innings and raising his ERA from 3.41 to a career-high 4.72. He's given up 16 home runs over 59 innings at home and 7 home runs over 55 1/3 innings on the road.
In all, Harley-Davidson said it plans to release 100 new motorcycles over the next 10 years.
Harley-Davidson has announced the details of its "More Roads to Harley-Davidson" growth plan through 2022.
A year after its British counterpart Triumph inked a partnership with Indian motorcycle major Bajaj to make affordable motorcycles locally, America's iconic motorcycle maker Harley appears to be weighing a similar option. The company promises that its first electric motorcycle, the LiveWire, will go on sale in 2019.
"I would be more inclined to buy it than I would a traditional motorcycle", said Kay, 25, adding that she rode a moped in high school and college and thinks the smaller, electric models would be easier to navigate in the city. The small-displacement models will help increase Harley-Davidson's brand in Asia while acting as a bridge to its larger-displacement models. "It's risky to think that motorcyclists aren't open-minded about other products and other brands", Levatich said. During that time, the company wants to gain 2 million new riders to reverse declining sales.
The iconic company has been reeling from attacks by President Donald Trump and a structurally declining U.S. market. The Motorcycle Industry Council says the median age of USA motorcycle owners increased from 32 to 47 since 1990.
- I Gave Up ‘Nothing’ In Russia Summit
- Trump on Mexico Trade: 'May Have Something Worked Out'
- Trader Joe's shooting started with domestic feud, family says
- Alphabet 2Q earnings: Here’s what to expect
- Demi Lovato Still Hospitalized, Reportedly Suffering ‘Complications’ From Overdose
- Jurgen Klopp unconcerned with Mohamed Salah's shoulder as star makes Liverpool return
- Facebook blocks Alex Jones for 30 days
- Hazard, Kante and Willian star in Chelsea poster amid transfer talk
- Trump secures concessions from European Union to avoid trade war
- Jose Mourinho 'demands more cash from Manchester United chiefs'