John Lewis Christmas Advert 2018: A Tribute To Elton John

Friday, 16 Nov, 2018

Hudson Trindall, a pupil at Regency Performing Arts in Margate, plays a young Elton John in the commercial, which was released today and shows different actors taking on the legendary musician through the years, including an appearance from Elton himself for the present-day scenes. We then see a series of flashbacks from throughout his career, showcasing various performances of the track and its initial studio recording.

It's not the first time that "Your Song" has been used in a John Lewis Christmas advert, as Ellie Goulding's cover was used back in 2010.

Fans of the new John Lewis ad included former MP and Strictly Come Dancing star Ed Balls, who said it was "totally brilliant", and TV presenter Susanna Reid who responded: "Absolutely love it".

The John Lewis Christmas ad 2018, is probably its strongest one in years.

Speculation has been rife over the past few months as to not only the soundtrack but to the idea of the advert too, with many correctly guessing that Elton John was the chosen one.

The advert shows Elton John as a child.

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Beyond the via, John Lewis says this will be its "most ambitious" experiential Christmas campaign to-date, with customers able to experience the ad themselves in its Oxford Street store.

"That's the magical feeling we wanted to bring to life this year".

A spokesperson from John Lewis told Express.co.uk: "So this Christmas, we will be selling pianos, so you can buy the gift".

Having reportedly donated his £5 million fee to his charity, the Elton John Charitable Trust, Elton's husband David Furnish admitted that making the ad was an emotional experience for the star.

While the ad is of course still just an ad, which The Telegraph notes is created to promote the fact that John Lewis is selling pianos for the first time in 70 years, it's an excellent reminder that gifts can be powerful things.